Julius Mattsson

Today we had a really good lecture from a guy from Essen. The lecture was about branding in all its different forms and I was amazed by how interested I was in this. Definately something to look into more thoroughly. Unfortunately, I had to catch my train at lunch so I missed half of it, which was a real shame since he really managed to capture my interest.

An interesting footnote, though, is the fact that it took me exactly one hour and five minutes to realize it was actually the logo on all of his Keynote-slides and that it spelled out Essen in inverted letters. Oops.

I thought I should write something about what’s been going on lately. We’re still in the Concept development module, and to sum things up we’ve basically just been fine tuning and developing our one idea out of the first fifty. I think we’ve come a pretty long way with our concept which we call “Push the button”. This week we’ve been producing a business plan with a budget. Next week we’ll make a presentation, concept book and practice actually presenting this to the investors (Thursday).

Should be interesting.