Uber, the Future of the Cab Ride?
Uber seems to be a promising service, in its aims to personalize the cab experience and provide it with some more depth. From Erick Schonfeld at TechCrunch:
I know because I just ordered an Uber car on my iPhone in midtown Manhattan in the rain, and a big black SUV picked me up in about five minutes. Same great service as in San Francisco. I watched as it located a driver and saw the car move towards me on a street map (see screenshot). My driver, Yosef, was friendly and courteous. He told me he had to pass a rigorous test on his knowledge of New York city streets to become part of the Uber fleet. Everything was charged to my Uber account, and I saw the amount pop up on my iPhone at the end of the ride. I rated Yosef as a driver, and he rated me, and my ride was over.